How to present and sell the concept of district energy to the various stakeholders and decision makers.

In our discussions with various councils and other stakeholders across the UK, it is becoming increasingly clear that there is a need to refine and to develop the marketing and communication strategy for new district heating schemes. We also need to improve the perception of district heating and adjust it to our times.

A full day of talks and discussions about this will take place on:

16th June – Stoke on Trent

22nd June – Central London

We also hope to hold another session in Edinburgh in August and will advertise that shortly.

There will be a number of relevant speakers, but also opportunities to share experiences and discuss ideas in smaller workshop sessions. Each day’s session will be split into three blocks:

1.     COMMUNICATION DURING THE PLANNING STAGE OF DISTRICT ENERGY

Selling in the concept and the business plan of a project to key stakeholder groups

2.     COMMUNICATION DURING THE INSTALLATION & COMMISSIONING STAGE

Securing acceptance and interest during installation and as the project evolves

3.     SALES AND MARKETING COMMUNICATION DURING THE EXPANSION STAGE

Laying the groundworks for self-driven expansion based upon a positive perception of district heating driving a growing demand combined with adding new low-carbon heat sources

Places are available at no charge for participants from Local Authorities, Housing Associations and other public sector organisations. There is a charge of £300 for other attendees.

To book a place, or for more information, please contactailsa@claspinfo.org and with which session you would like to attend, and if you have any special dietary requirements.