Communication Strategies in District Energy
In this full day workshop we’ll be looking at how to present and sell in the concept of district energy to the various stakeholder groups and decision makers related to investments in district energy. The Master Class on Urban Heating will have a more interactive approach than previous master classes. There will be a number of relevant speakers, but also opportunities to share experiences and ideas in smaller workshop sessions. The session will consider three themes:
I. Communication during the planning stage of district energy
Selling in the concept and the business plan of a project to key stakeholder groups
II. Communication during the installation & commissioning stage
Securing acceptance and interest during installation and as the project evolves
III. Sales and Marketing communication during the expansion stage
Laying the groundworks for self-driven expansion based upon a positive perception of district heating driving a growing demand combined with adding new low-carbon heat sources
We have some excellent speakers confirmed for both events. Mini-biographies and more info are included in the invite attached, for:
• Tobias Parker - Sustain
• Emma Ashcroft - Carbon Trust
• Lauren Salmon - Changeworks
• Göran Skoglund - Öresundskraft
• Mathias Bengtsson
• Peter Anderberg – Nordic Heat
Booking
Places are free of charge for participants from Local Authorities, Housing Associations and other public sector institutions. £300 for other attendees.
STOKE 6th September: http://urban-heating-stoke.eventbrite.co.uk